CoffeeTable, the top-ranked catalog app for iPad, today unveiled their proprietary retailer analytics dashboard, which gives participating brands a vital window into the effectiveness of their catalogs, both online and in print. Tracking several key metrics, including page views, a host of issues analytics, a summary of overall user engagement and sales, and a heat map highlighting product touch points and items that were viewed the most, the dashboard brings shopper data to life to directly impact merchandising and marketing decisions.
These Heat Maps Show How Retailers Track You As You Shop
The second kind of heat map that Prism typically creates looks at what people touch. This is important because studies have shown that touching items increases the chance of consumers making a purchase. The data can also help identify pricing problems. For example, if lots of people are touching an item but few are actually buying it, that suggests the merchandise is too expensive.
"The analogy we often use is a swan on a lake, when you look at a swan, it’s gliding perfectly across the water’s surface, it’s so beautiful and people write poems about them, but underneath the surface, his legs are frantically kicking all over the place"
Dan Hill, Product Lead at Airbnb.
via How Airbnb Solved The Mystery Of Predictive Pricing Fast Company