The Latest

Apr 19, 2014 / 1 note

AERIAL NYC - RANDY SCOTT SLAVIN - DJI PHANTOM (by director. randy scott slavin)

Apr 19, 2014 / 2 notes
(via Designer dresses inspired by Disney princesses going up for auction to raise money for charity - Yahoo Lifestyle UK)
Apr 15, 2014 / 66 notes
sketchplanations:

Darwin’s 5 principles of Natural Selection.
Reproduction. Excess. Variation. Selection. Divergence.

sketchplanations:

Darwin’s 5 principles of Natural Selection.

Reproduction. Excess. Variation. Selection. Divergence.

Apr 8, 2014
Beautiful #vintage #door #artdeco  (at 136 Madison Ave.)

Beautiful #vintage #door #artdeco (at 136 Madison Ave.)

Apr 6, 2014 / 1 note

The First Fully-Articulated 3D Printed Gown, Featuring Dita Von Teese (by Michael Schmidt)

Apr 1, 2014 / 1 note
(via NYC Coffee Subway Map Update: Brooklyn and Queens Now Included!)
Mar 31, 2014
Mosiac art 

#nycsubway #mosiac #art #floral #spring (at 77th Street (IRT Lexington Avenue Line))

Mosiac art

#nycsubway #mosiac #art #floral #spring (at 77th Street (IRT Lexington Avenue Line))

Mar 31, 2014
Mosiac art tiles in subway station

#nycsubway #art
#floral #gold #spring #mosiac (at 77th Street (IRT Lexington Avenue Line))

Mosiac art tiles in subway station

#nycsubway #art
#floral #gold #spring #mosiac (at 77th Street (IRT Lexington Avenue Line))

Mar 31, 2014
"technology will, indeed, replace products, brands and financial strategies as the key source of value creation."
Mar 30, 2014

MADEMOISELLE PRIVÉ Watch Collection: Coromandel - CHANEL (by CHANEL)

Mar 28, 2014 / 2 notes

via Journal of Business Research

Nicola E. Stokburger-Sauer, Karin Teichmann. (2013). Is luxury just a female thing? The role of gender in luxury brand consumption, Journal of Business Research, Volume 66, Issue 7, July 2013, Pages 889-896, ISSN 0148-2963, http://dx.doi.org/10.1016/j.jbusres.2011.12.007.
(http://www.sciencedirect.com/science/article/pii/S0148296311004140)
Keywords: Luxury brands; Brand response; Gender; Perceived value


Abstract

Despite the fact that the functional value of luxury brands is usually not significantly higher than those of non-luxury brands, luxury brands can achieve significant price premiums in the market over non-luxury brands. Additionally, in a majority of markets and product categories, the price for female luxury brands is significantly higher compared to their male counterparts. These differences might result from a higher perceived symbolic and social value of such luxury brands that have traditionally been more important for women than for men. Two experimental studies and one survey study in three product categories (i.e., clothing, perfumes, and wristwatches) in the Western culture show that, overall, women have a more positive attitude toward and a higher purchase intention of luxury brands versus non-luxury brands than men. Additionally, for female consumers, luxury brands provide more uniqueness, status and hedonic value than non-luxury brands. Important implications for marketing theory and practice can be derived. Marketers should use uniqueness claims in their advertising copy and differentiate in their product designs between male and female target groups.

Mar 28, 2014 / 4 notes
Dancing Math (via Reddit)

Dancing Math (via Reddit)